Edward Sun
Marketer, Designer, Musician

Immanuel

IMMANUEL

A visual identity for a church in Marietta, Georgia.

Immanuel Church Branding
 

LOGo RATIONALE

The cross stands for all three of Immanuel's values:

  1. Jesus Christ is the Word of God made flesh, a symbol fitting for an organization that values a Biblical Foundation.
  2. A believer can only enter into the presence of God in Prayer through Jesus Christ.
  3. The Church is one and can have Fellowship within itself only through the work of Christ in his death on a cross.

The cross's rounded lower edge not only serves to spell the U in Immanuel; it also signifies unity, approachability, and warmth—as does the persimmon color of the logo itself.

 
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